Importance of Imagination

Developing the market and the future economies with a vision

Photo by Tim van der Kuip on Unsplash

‘Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand’ — Albert Einstein

Financial Services

Take for example Grameen Bank. Founder Dr. Mohammad Yunus, ‘pioneered’ the concept ‘microfinance and microcredit’. When the world knew of only one solution to eradicate poverty (by setting up NGOs and giving tons of donor money), and financial institutes knew of only banking for the privileged, Yunus simply invented microcredit, making the term useful than the way it used to be used, and addressed one of the biggest economic challenges of the world to relieve itself of the burden from poverty. BRAC is equally an important example here on microfinance along with Grameen Bank.

Consumer Goods

My point here is, we already have a very well established distribution network for most consumer goods in Bangladesh due to the small geographic location that we have. And when it comes to reaching out to more consumers and creating demand by connecting the unconnected, the MNCs and large corporations have already proven their strong ability in doing so. Even till date, be it Bangladesh, or the vast India, or even the most remote villages in Africa, you may not have access to clean drinking water, or a hospital or a school; but you’ll see the people there drink coca-cola.

Online Business

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Whether we agree or not, we have online grocery delivery like Chaldal.com which has proved how it’s possible to have great market demand in the city where Agora, Shawpno, and Meena bazaars of the world dominate strongly. It showed how even in a city with massive challenges with logistics, an eCommerce startup is capable of delivering within 1-2 hours after order (Pathao, HungryNaki, FoodPanda). We also have examples of telecom operators like Grameenphone, which is creating further convenience for its customers by delivering their physical store products (namely handsets and accessories) nationwide in the remote areas. It is like a customer from a village called Pachbibi in Dinajpur, ordering online, making payment using her bKash wallet, and getting a phone delivered at her doorstep all the way from Dhaka!


This article was originally published on Medium.com

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The Next Generation Marketing Originally Published at Medium.com Prelude Mozammel Haque is nothing short of an everyday ordinary person. He would wake up every morning to face the terrible traffic